YOU'RE STARTING A BUSINESS AND YOU KNOW THAT THE BRANDING IS AN IMPORTANT PART OF THAT, BUT YOU DON'T HAVE THE TIME OR MONEY TO SPEND ON A GRAPHIC DESIGNER...
So, you type 'branding' into google... and you enter the rabbit hole to overwhelm.
Typography, colour psychology, logo design, PNG file - what even IS that??
Relax.
I'm here.
We'll do this together and we will keep it super simple.
In this course, I will take you from “branding is a nightmare” to -
“Hey dream client, come look at my cohesive style and trustworthy appeal via my visual identity” *winky emoji*
Ok. You might not be saying that to someone, but you get the picture.
I'M HERE TO TELL YOU SOME HOME TRUTHS
- If you’re going to bootstrap your branding - You need to invest in Canva Pro
- Your logo is not your brand - It is just one part of your visual identity
- Showing up authentically as you - That’s your brand
- Your branding can and will change, and this is perfectly fine.
- Creating a Brand Book will level up your mindset to CEO, trust me.
- Consistency + authenticity = trust (which leads to a purchase) *Fist pump*
I've seen it too many times - a great product or service with a passionate person producing it, only to be let down by their branding. Or, worse yet, you've created your branding (spent a mint) and it doesn't reflect your personality so you aren't landing the clients you resonate with.
SCREW THAT. WE CAN DO BETTER.
I don't even know you and I know we can do better!
This is what you’re doing
** A thousand tabs open while learning the history of the Sans Serif **
This is what I want you to do.
** Create a brand style guide with me **
WHAT THE COURSE WILL COVER
- Why your branding matters
- Creating your brand pillars
- Moodboard research and design
- Creating your Brand Style Guide
- Canva 101
- Creating your colour palette
- Fonts pairing
- Image style
- Creating your logo
- Branding tone and voice
- How to apply your branding
I'll also give you the 'Designer's Eye Checklist' - a resource page filled with information that will help your branding stay shmick after you finish this course.
WHAT YOU WILL GET WITH ENROLMENT
- 4 weeks of Video Lessons
- Lesson Worksheets
- Access to The Designer's Eye Facebook Community
- Weekly live Q&A's
- Canva Moodboard Template
- Brand Style Guide Canva Template
- Resources pack
- The skills to create your own branding again and again
- A graphic designer whispering "just move it a little to the left" in your ear
Most importantly - Branding that you created yourself that you love!
REAL TALK RIGHT HERE
I want to be honest with you, so I will tell you this:
This is the very first round of this course. The lessons will be dripped weekly so that I can give you what you need, week to week.
So:
- Yes, you are my beta clients
- I am going to be jamming this course full of information to get the best result for you
- I want to know your struggles and pain points with branding so, I'll be here to chat.
Most importantly, I don't know if there will ever be another 'live' option for this course. So, you may be the only one to ever get this limited edition Polly Pocket-sized Graphic Designer for four weeks.
MEET THE TEAM
Hi, I'm Gemma - CEO, Art Director, Manager, Accountant, Marketing Strategist, Chef, Cleaner, DJ... Oh and Graphic Designer, here at The Designer's Eye.
Let's be real, when you work for yourself you wear a lot of hats. Another hat I wear is 'Mumager' of two little humans. I'm paid in hugs, sloppy kisses and sleepless nights - I'm working up the courage to ask for a payrise.
But on a serious note - I have 8 years under my belt as a graphic designer and I've worked on everything from business cards to billboards. But, once I had kids, my priorities changed and I realised what I'm really passionate about is helping women develop the skills and knowledge to create a brand for themselves that they love and resonate with.